Ruth Langsford was forced to apologise to viewers twice after Gino D'Acampo saucy jokes on Loose Women.
The TV chef had was in usual cheeky form as he joined Ruth, Coleen Nolan, Denise Van Outen and Jane Moore for a chat on the ITV show.
Gino's was asked to share his thoughts about Mick Jagger, who's new girlfriend is 52 years younger than the rocker.
He said: "First of all I think he should have changed his name, it would be proper to call him Mick Shagger."
"Because anybody who can do that, can rock 'n' roll."
Ruth immediately told those watching at home: "I'm not sure if I'm supposed to apologise for that but I will. We do apologise if anyone is offended by that word."
Gino told her: "Oh, don't apologise!"
He couldn't resist adding to that as he revealed the cheeky reason he no longer has his beard.
Gino explained to Denise: "It went straight down there. When I say down there, my wife said, 'If you don't shave, I won't shave the bush.'"
Denise was open-mouthed as Gino added: "It kind of went a bit wild down there. It was like Velcro."
Ruth had to apologise again, saying: "A generic apology for anything in that chat that might have offended you out there."
"These are not the views of Loose Women or ITV, just our lovely guest Gino D'Acampo."
You can watch the video below.