Ruth Langsford had Loose Women viewers panicking as she threatened to use the C-word live on air on Tuesday.
The 57 year old was co-hosting the ITV chat show with Coleen Nolan, Nadia Sawalha and Jane Street-Porter.
After introducing Loose Women viewers to the show, Ruth Langsford issued them with a stern warning.
She revealed: "I am about to use the C-word. It's a word we don't like to use - especially on daytime TV."
"But I am going to say it and you're about to find out why."
Thankfully, Ruth then revealed that the C-word she was referring to is Christmas.
Thought it's still three months away, the presenter explained to her co-panellists that some houses are already starting to decorate their trees.